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How Power Play runs cold email campaigns that close multi-million dollar deals
Ilya Stilik, founder of Power Play, spoke at smartlead's webinar on how to increase metrics with cold email campaigns.
Our Offers
Email Scaling
We build and scale your email sending systems to 20, 50, 100, 1000 domains and beyond. If you're seeing traction from email and want to go 10X in volume - we got you. We'll be your technical growth partners helping you go 10X+ in volumes without losing your mind.
Spam and Deliverability Rescue
We will check your campaigns and see why you have spam rates above than 2%. Then, our team will complete the back-end work to sort it out and rescue your campaigns quickly.
A/B testing and Smart Follow-ups
You can't know if your campaign is working unless you compare it with another one. Here, we help you bring your campaign testing to the next level and launch new experiments.And if your team is still spending hours to follow up manually - we'll create automated Smart Follow-up Subsequences to speed up your pipeline.
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Power Play Protocol:
4 Steps to Boost Your Email Revenue
We give you a free Campaign Audit
We start with a free deliverability audit. There, we will review your existing setup, tell you which urgent things need changes, and build you a campaign strategy for hitting your business goals.
We set up your infrastructure
Here we add all the "must-have's" to ensure your campaigns are built out correctly. You want them to handle your rapid growth without breaks.
We fix IP reputations, configure MTA, ISPs, TLS, SPF, evaluate email list health and put necessary deliverability components in place.
We align your campaigns with your business goals
You want to make sure that your emails get you sales KPIs you want. At step 3, we work on open rates, bounce rates, deliverability and other metrics so the campaigns help you exceed your plan.
Some of them are: fixing IP reputations, configuring DANE, adding proper authentication and configuring BIMI and shifting IPs + DMARC policies... and other technical stuff.
Ongoing Maitainance
Reaching tens of thousands of contacts every month requires intense focus. Google changes policies, technical records disconnect and you don't want to risk your campaigns. Don't worry, we'll maintain your campaigns, checking statuses and fixing things the same day on the ongoing basis.
What our clients
are saying
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Frequently
Asked Question
What if we don't have an established email system yet and are looking to start from scratch?
No worries at all!
In fact, building an email system from the ground up allows for a clean and optimized setup from the get-go.
Our team is adept at creating robust email systems that are primed for success. We'll work closely with you to understand your business needs and goals and set up an email infrastructure that is not only scalable but also compliant with industry best practices. From selecting the right platforms to crafting effective strategies, we'll guide you through every step of the process, ensuring a seamless and successful launch of your email campaigns.
What if we are already achieving good results with our email campaigns?
Achieving good results is fantastic, but our goal is to take you beyond 'good' to 'exceptional'.
Even if you have satisfactory open and spam rates, we can help you scale your campaigns to reach a larger audience without compromising the quality of your engagements. Moreover, our expertise in the field allows us to identify areas where you can reduce costs without sacrificing performance.
By optimizing your strategies, we can help enhance the efficiency of your campaigns, potentially reducing your costs while maximizing your ROI. Our Power Play Protocol is designed not only to maintain your current success but to build upon it, fostering growth and driving greater results.
Why is ongoing support necessary for email campaigns?
The Power Play Protocol is our proprietary approach to email campaign management, encompassing a comprehensive strategy that includes fixing existing issues, implementing advanced strategies, and providing ongoing support to ensure sustained success.
How do you determine the pricing for your services?
Our pricing structure is flexible to cater to various business needs, starting at a competitive rate of $900/mo. The final pricing is determined based on the complexity of your email campaigns and the level of support required, ensuring you receive exceptional value and results tailored to your specific needs.
What is the commitment period for your services?
We operate on a subscription basis, with no lock-in contracts. You are free to evaluate the value we bring to your business and continue as long as you see beneficial results. We request a notice of at least 5 days before the next billing cycle if you decide to discontinue.
Can I expect tangible results and how soon?
Absolutely! Our clients typically start seeing improved open rates and reduced spam rates within the first few weeks of implementing the Power Play Protocol.
Seeing results can take between 2 hours and 2 months, depending on the level of issue you've got. If we can fix one of the major things - most clients see increases in conversions the same week.
What information do you need from us to get started?
To initiate our collaboration, we generally require access to your email marketing platform and domain provider credentials.
Depending on your existing setup, we might also need access to other tools you are using for email campaigns.
We work flexibly with various platforms, not limited to Google Workspace. Our team will provide a detailed list of all necessary information during our initial discussions.
Don't worry, we work on a mutual NDA and don't change anything without your approval.
Can you assist in enhancing our email content strategy, including A/B testing, subject line optimization, and providing strategic advice?
Absolutely, our team is well-equipped to elevate your email content strategy to the next level. Leveraging our extensive experience in lead generation for large-scale businesses, we offer a range of services to optimize your email campaigns.
This includes crafting effective A/B tests to pinpoint the most impactful strategies, offering expert advice on subject line optimization to increase open rates, and providing insightful content advice to enhance engagement.
Our strategic guidance is grounded in deep industry expertise, ensuring that your campaigns are not only well-executed but also resonate powerfully with your target audience, driving tangible results.
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